Marketing strategies at hierarchy levels
Авторы: Sergeeva O. E.
Издательство: Издательский дом "Дело" РАНХиГС
ISBN 978-5-89781-781-8; 2022 г.
Кол-во страниц: 68
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Тhe monograph presents up-to-date scientific material on the problem of choosing the most profitable business for the enterprise. It shows the totality of analytical research needed to solve this problem. The work specifies conditions that suggest the enterprise to adjust its specialization. The correction is aimed at optimizing the use of resources of the economic entity on macro-, meso- and microlevels. The work may be of interest to management specialists in the fields of economics, management, marketing and finance.