Marketing and logistics approach in the formation of the logistics center development concept
Авторы: Sergeeva O. E., Lazareva E. N.
Издательство: Издательский дом "Дело" РАНХиГС
ISBN 978-5-89781-746-7; 2022 г.
Кол-во страниц: 56
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О книге:
The monograph presents a systematic view of the problem of sound management decisions in infrastructure logistics projects. The marketing role of logistics centers in ensuring the optimization of the seller and buyer interests described in the conceptual development model is shown. The system characteristics of the model and indicators of their quantitative assessment are revealed. Consumer value is studied as a systemforming indicator of the development of logistics centers. The work is of interest to practitioners in the field of logistics, marketing and entrepreneurship; in the educational process, it is useful for specialists of managerial specialties of economics and management. The publication is intended for students of the 38.05.02 course “Customs business.”
